Giant Friggen Feet

So what do you think is a great way to commemorate a foot-glove?

Giant Friggen Shoe.

A giant foot glove.

Though, that wasn't all that Vibram had to say for being in the foot-glove business for five years - a whopping 30% off of these toed pedi-shrouds and free shipping seems nice to do also. 

It's nice to see that a company that Vibram is constantly trying to please us from yonder, but at the same time, there doesn't seem to be enough communications for the other side of Vibram: the more formal shoe sole, along with the mountain climbing shoes.

Last week we saw that Vibram's use of Social Networking and blogging was bit more minimal than their FiveFingers' brand-style:  While they post updates and maintain a Facebook and Twitter account for the foot-gloves, their main source company doesn't use too much of the social "pimping."  Now, I don't think that's too much of a bad thing: It makes me think of them as a high-end company that understands that to find a good thing, one doesn't have to have a constant feed of what they are doing. 

I can see this as well as their internal communications.  For Vibram, I can't really find too much internal communications, aside from news updates in their Online News Room and all of the Facebook posts for their FiveFingers' Site (Especially those Black Friday sales...woo!)  So what would I change? What would I keep the same?

For one, I think Vibram could use an actual company blog, if at least for the FiveFingers' brand, as it has definitely made it's claim on the more mainstream portions of society.  Though how would a blog help?  Internally, a Blog within Vibram's corporation would not be a bad idea...it would help with internal communications and allow the whole company to keep in touch.  What would make it difficult would be that the company spans three unique regions: Italy, the United States and China, so corporate communications through a blog would require either three translators, or someone that could get the message by easily.

For external communications, I think FiveFingers has the right idea - this is a relatively modern product, and it should receive as much of modern technology's spotlight.  I also like that there are not any real blogs dedicated to Vibram or their Shoe Technology that is external, rather, the only big blog I could find was birthdayshoes.com, which is more of a blog celebrating barefoot activities, which have been revolutionized by products like the FiveFingers.

This leads me to a strange problem - how can you have just one celebrity spokesperson for Vibram?  The company would need at least two people - one for Vibram, the other for FiveFingers.  While Vibram would benefit from someone like Mike Rowe from "Dirty Jobs" or any well known military/civil hero, I could see the FiveFingers Brand being identified with a more trendy, yet athletic persona, like Matthew Mcconaughey, Hugh Jackman or Milla Jovovich...or hell, you could use Martha Stewart and really take advantage of the whole "great for Lounging around your Home" spin to it.